7 Best AI Writing Tools in 2026 (Tested & Ranked)

We tested the leading AI writing tools on real marketing and content tasks — blog posts, ad copy, email sequences, and product descriptions. Here are the ones that actually deliver, ranked by overall value.

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Quick Picks

Tool	Best For	Price From	Our Rating
Jasper	Marketing teams & agencies	$59/seat/mo	⭐ 9/10
Writesonic	SEO blog content	$16/mo	⭐ 8.5/10
Copy.ai	Sales & GTM teams	$24/mo	⭐ 8/10
Rytr	Budget-friendly writing	$9/mo	⭐ 7.5/10
Koala	Hands-off SEO articles	$9/mo	⭐ 7.5/10
Frase	Research-first content	$15/mo	⭐ 7.5/10
Surfer AI	One-click SEO content	$89/mo (with Surfer)	⭐ 8/10

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1. Jasper — Best for Marketing Teams

Jasper has evolved from a copywriting tool into a full marketing AI platform. Its standout feature is Jasper IQ — a knowledge base that learns your brand voice, audience, product details, and style guidelines. Every piece of content it generates is filtered through this brand context.

What we liked:

• Brand voice consistency across all content types
• SurferSEO integration for built-in SEO optimization
• Content pipelines for repeatable workflows
• Team collaboration with approval workflows

What we didn’t:

• $59/seat/mo minimum is expensive for individuals
• Dropped the budget Creator plan in 2025
• Learning curve to set up Jasper IQ properly

Best for: Marketing teams and agencies managing multiple brand voices who need consistent, on-brand content at scale.

Try Jasper Free — 7-Day Trial →

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2. Writesonic — Best for SEO Blog Content

Writesonic has found its niche: SEO-optimized blog content. Its Article Writer 6.0 generates long-form articles that are genuinely well-structured, include relevant keywords naturally, and read better than most AI-generated content.

What we liked:

• Article Writer 6.0 produces publication-ready blogs
• Real-time Google data for factual accuracy
• Affordable pricing starting at $16/mo
• Good brand voice customization

What we didn’t:

• Interface can feel cluttered with too many tools
• Some generated content still needs fact-checking
• Advanced features require higher-tier plans

Best for: Content marketers and bloggers who need high-volume SEO blog posts.

Try Writesonic →

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3. Copy.ai — Best for Sales & GTM Teams

Copy.ai has pivoted hard from copywriting to Go-To-Market workflows. It now combines content generation with sales outreach, lead enrichment, and workflow automation across 2,000+ integrations.

What we liked:

• $24/mo for 5 seats is exceptional value
• GTM workflows combine content + sales + data
• 2,000+ app integrations for automation
• Strong template library for outbound sales

What we didn’t:

• GTM focus means pure content writers may find it unfocused
• Jump from $24/mo to $1,000/mo for Growth is steep
• AI writing quality slightly behind Jasper for marketing content

Best for: Revenue teams (sales + marketing) that want AI across their entire GTM motion.

Try Copy.ai →

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4. Rytr — Best Budget Option

If you need AI writing assistance but can’t justify $50+/mo, Rytr delivers solid results starting at $9/mo. It won’t match Jasper’s brand consistency or Writesonic’s SEO optimization, but for basic content tasks, it punches above its weight.

What we liked:

• $9/mo for unlimited characters (Unlimited plan)
• 40+ templates and 30+ languages
• Built-in plagiarism checker
• Simple, intuitive interface

What we didn’t:

• Output quality is a tier below premium tools
• Limited customization for brand voice
• No SEO optimization features
• No team collaboration

Best for: Solopreneurs, freelancers, and anyone who needs AI writing help on a tight budget.

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5. Koala — Best for Hands-Off SEO Articles

Koala takes a different approach: give it a keyword, and it generates a complete, SEO-optimized article with minimal input. It uses real-time SERP data, Google’s “People Also Ask,” and competitor analysis to structure content.

What we liked:

• One-click article generation from a keyword
• Pulls real-time data for accuracy
• Amazon product roundup feature for affiliate content
• 30% lifetime recurring affiliate program (great for recommending)

What we didn’t:

• Articles sometimes feel formulaic
• Less control over structure compared to editor-based tools
• Output needs human review for accuracy

Best for: Affiliate marketers and bloggers who want to generate SEO content at scale with minimal manual work.

Try Koala →

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6. Frase — Best for Research-First Content

Frase’s strength is the pre-writing phase. It analyzes SERP results, pulls “People Also Ask” questions, identifies topic gaps, and generates comprehensive content briefs. The AI writing is competent but secondary to the research capabilities.

What we liked:

• $15/mo Solo plan is incredible value
• Best content brief generation in the category
• SERP analysis shows exactly what top results cover
• Google Docs and WordPress integrations

What we didn’t:

• AI writing quality is average
• Limited to content marketing use cases
• AI writing add-on costs extra ($35/mo)

Best for: Content creators who want data-driven research and outlines before they write.

Try Frase →

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7. Surfer AI — Best One-Click SEO Content

Surfer AI is part of the Surfer SEO platform. Give it a keyword and it generates a full article that’s automatically optimized to compete with top-ranking pages. The unique value is that content is born optimized — no separate optimization step needed.

What we liked:

• Articles are SEO-optimized from the start
• Backed by Surfer’s SERP analysis data
• Internal linking suggestions included
• Integrates with the full Surfer SEO toolkit

What we didn’t:

• Requires Surfer SEO subscription ($89+/mo)
• AI credits are limited and paid separately
• Less flexibility than dedicated AI writers

Best for: Teams already using Surfer SEO who want AI writing integrated into their optimization workflow.

Try Surfer SEO →

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How We Tested

We evaluated each tool on five criteria:

1. Output quality — How good is the raw content? Does it need heavy editing?
2. SEO capability — Can it generate content that’s optimized for search?
3. Ease of use — How fast can you go from blank page to finished content?
4. Value for money — What do you get per dollar spent?
5. Unique features — What does this tool do that others don’t?

Each tool was tested with identical prompts: a 1,500-word blog post, a set of Facebook ad copies, and a 5-email welcome sequence. Results were evaluated for accuracy, readability, and SEO optimization.